What does Tony Robbins, Barack Obama, Steven Covey, Grant Cardone, Gary V. and other high ranking influencers have in common?


They All Studied NLP

Hailed by Psychology Today as one of the greatest breakthroughs in communication, Neuro Linguistic Programming (NLP) represents an owner's manual for the human mind. NLP is a methodology which encodes the successful communication patterns of great therapists, writers, artists and scientists.Today NLP is used by Fortune 100 companies, therapists, consultants and health professionals.

You’ve heard the adage “Is not what you say but how you say it”, well 85% of behavior is non verbal.With NLP you will understand and utilize non verbal communication rendering you a powerful communicator.

Television shows such as LIE TO ME, THE MENTALIST and LEVERAGE all incorporate NLP themes.

Now a word about my background:


Hi, I am Dan Abella, the founder of The New York NLP Institute. My background is the hard sciences. I was obsessed with Physics and Mathematics and learning the secrets of the universe however studying Physics for many years left me with a deficit in my social and personal skills. I had no friends and was painfully shy. Loneliness eventually turned to desperation. One day I came across a article in Psychology Today touting a technology that represented a “quantum leap” in communication. After reading the article, I was hooked. I looked up Richard Bandler its co-developer,took his training San Francisco and in 1994 founded The New York NLP Institute. To say NLP has been life transforming is to put it mildly. I have worked with people with life crippling PTSD and seen their symptoms disappeared in a matter of sessions. Phobias, stage fright and life long habits disappear quickly.

NLP as a technology when properly used has a potential to transform lives quickly and painlessly. If you like me long to take your life to the next level I invite you to participate in this life-transforming journey. My mission is for you to have as much fun and exhilaration from learning NLP as I had 25 years ago. Let the games begin!

Join me today in this life transforming journey

Here is Richard Bandler, co-developer of NLP

richard bandler.jpg

Dan Abella has been training with me for many years and recognizes the importance of staying up to date with my latest developments in NLP. I recommend his training”

- Richard Bandler, Co-Developer of NLP

What we teach at the institute is Pure NLP. The skills you learn are used in coaching, therapy, sales, negotiation and family relations and designed to get you results quickly.

The New York NLP Institute offers a variety of programs depending on your needs scroll down for more details Here are some details:

Looking for NLP Coaching

Call 1-800-249-6017

Our Fall 5 Week NLP Practitioner Program begins October 12-13. This is the most comprehensive program of its kind. For more information click below.


Other Fall Weekend Workshops


NLP Master Track Training

Saturday November 9 - Sunday Nov10

This an intensive certification program teaching the world’s most powerful coaching and sales technologies.Whether you are into education, sales,counseling, coaching, marketing this course will add new tools to help you achieve your goals and satisfy your clients.

If you are wondering about becoming proficient in NLP, this is the course for you.

Here are some of the coaching and persuasion tools you will learn:

1. Rapport - How to quickly connect with anyone using verbal and nonverbal behavior. Learn to disarm difficult people immediately.

2. Meta-model - Learn to define your goals with precision. Create contexts that exist well within your control. Learn to implement and carry out your goals to completion.

3. Re-frame - Spin any bad situation into a good one. Create larger contexts that open up doors. Discover the positive intention behind any behavior.

4. Anchoring - Induce peak emotional states in yourself and others

5 Sub-modalities - Learn the difference that makes the difference in
language and success.

6. Milton Model- Use conversational hypnosis for therapy and sales.

Basic and Advanced Patterns You will Learn

1. Swish Patterns. Become competent in visual, auditory and kinaesthetic swishes

2. New Behavior Generator / Learn the patterns of successful people.

3. The Outcome Frame and Future Pacing

4. 6 Step Reframing

5. The Threshold Pattern

6. Persuasion Techniques

7. Timeline Utilization

Since this is a very intensive weekend seating will be limited to only 8 participants so Register early!!

Where: TRS Studios, Third Floor, 40 Exchange Place, NYC

Tuition $297


November 23-24, 2019


In this 2 day intensive course you will learn powerful hypnotic patterns as an application of NLP. We will go into embedded commands, conversational hypnosis,  regression techniques, analogue marking all taken from the Ericksonian hypnosis model.

These patterns are effective in therapy, counseling and coaching.This is a perfect course if you are thinking of switching careers, increasing your income or becoming a more effective counselor or therapist.

Some of the patterns you will learn include:

  1. Age regression. Used for the treatment of trauma and resolving pass memories

  2. How to induce amnesia.

  3. Help yourself or others with pain control

  4. Hand catalepsy

  5. Hypermnesia- Enhanced ability to recall past events.

  6. Fast Time & Slow Time patterns

  7. Conversational hypnosis and sleight of hand patterns.

  8. Double Inductions Pattern Interrupts

  9. Embedded Commands

Where: TRS Studios, Third Floor, 40 Exchange Place, NYC

No previous knowledge of NLP or Hypnosis is required


Nov 13 - Dec 4 ,2019

Where:TRS Studios, Third Floor, 40 Exchange Place, NYC


Sunday Nov 17

NLP Bootcamp is a powerful one day immersion program that teaches you some of the most powerful communication fundamentals used by top executives, salespeople, therapists and educators alike.

Let’s face it communication is paramount today- isn’t this so?

NLP Bootcamp is made for the busy person who like yourself has not time to waste on gimmicky approaches but wants effective and immediate results.With this in mind we have distilled the very best NLP patterns and techniques so that by the time you leave the workshop you will experience a QUANTUM LEAP in your communication.

You will FIND YOURSELF becoming a more persuasive communicator gaining more clients, making lifelong connections and become more confident in the way you approach the world.

Some of the techniques you will learn include:

* The 5 most important tonalities that make a HUGE difference in the quality your communication

*The 7 tools for radical sceptics.These questions are BS detectors and will let you know if the person. place or thing is real or fake.

* Quickly zero in on people's “personal language" and immediately become more persuasive and trustworthy

* 3 techniques to access "THE BETTER YOU" so you can remain above all the drama and gain access to all your resources

* 5 techniques to banish negative thoughts, lousy internal self-talk and self-sabotage.

* Learn the secrets of body language and establish rapport and trust in less that 5 minutes

This a crunch take no prisoners NLP bootcamp, so get ready to work and have FUN

Tuition $149

Where:TRS Studios, Third Floor, 40 Exchange Place, NYC/ 10am-6pm


Our 10 Day Practitioner NLP Training


Looking for NLP Coaching / Counseling?

Call 1-800-249-6017

For a Free Telephone Consultation



Dan Abella has been training with me for many year in NLP. I recommend his training”

- Richard Bandler, Co-Developer of NLP

Reach about NY NLP Institute Trainer Dan Abella in Metro NY




pr 2.jpg


Whether you are looking to climb the corporate ladder,  start your own business , get in the best shape of you life, let NLP  help you be your best. Give us a  call  today at 1-800-249-6017 for a free consultation.